How to introduce Betterbunch to your customers

When you start using Betterbunch, some customers may ask whether the feedback message they receive is really from your business. That’s normal.
A quick heads-up from your team can help customers feel more comfortable and make the process feel like a natural part of your service.

Tell customers what to expect

The easiest way to reduce confusion is to mention the follow-up before the invitation is sent. Your team can say:

“You’ll get a quick message from us after the job asking for feedback.”

Keep it short and consistent. Customers don’t need a long explanation — they just need to know the message is expected and connected to your business.

If a customer asks whether the message is real

Some customers are cautious with text messages and links. That’s a good thing.
If someone checks with you, you can reply with:

“Yes, it’s from us. We’re using Betterbunch to collect feedback and reviews so we can keep improving our service. You can follow the steps in the message to share your feedback.”

If they are still unsure, you can confirm it through your usual contact method, such as phone or email.

Keep your team aligned

Make sure anyone speaking with customers knows what Betterbunch is and what to say.
A simple team briefing is usually enough:

• Customers may receive a feedback message after their job or purchase

• The message is expected and connected to your business

• If customers ask, reassure them with the same short explanation

• Avoid over-explaining or making the process feel complicated

Watch the first few responses

When you first roll out Betterbunch, keep an eye on your reviews, private feedback, and any customer questions.

A few verification questions are normal at the start. They usually mean customers are paying attention, not that something is wrong. Over time, the process should feel more familiar to both your team and your customers.

If a customer does not want to engage with their invite

That’s okay. Keep it low-pressure.

You can let them know the message is simply an easy way to share feedback, and if they prefer, they can give feedback directly to your team instead.

Set the expectation early, keep your explanation simple, and make sure your team gives the same answer each time.

A short heads-up is often all customers need to feel confident using the Betterbunch feedback invitation.