Understanding your analytics

Your Analytics page gives you a quick view of how your betterbunch invitations are performing, how customers are interacting with them, and how people are finding and engaging with your business on Google.

To get started, click Analytics from the left-hand menu.

Choose what you want to see 

At the top of your Analytics page, you’ll see tabs for the different reports available to you, including: 

• Google: Displays live performance statistics from your connected Google Business Profile, including views, calls, website clicks, directions and engagement. This tab will only appear if your Google Business Profile is connected to betterbunch.
• Volume: Shows how many invitations are being sent via SMS, email and Shareables, and how your sending volume changes over time.
• Funnels: Shows the next steps customers have taken after receiving an invitation, helping you understand how people are moving through the invitation journey.

You can also use the date-range filter in the top-right corner to change the period shown across your analytics.

Google Analytics

If you have connected your Google Business Profile to betterbunch, the Google tab gives you a snapshot of how your profile is performing.

At the top of the page, you’ll see your:

• Google rating and review count: Total number of reviews broken into star rating. 
• Views: The number of people who viewed your Business Profile on Google Search or Maps.
• Calls: The number of times someone clicked the call button on your Business Profile.
• Clicks: The number of times someone clicked the website link on your Business Profile.
• Directions: The number of people who requested directions to your business.
• Engagement percentage: How many Google Profile views are turning into meaningful customer actions.

Google has more detail on how each metric is calculated in its guide to Business Profile performance metrics. Learn more here.

Engagement percentage

Your Engagement percentage calculation gives you a simple way to understand how many Google Profile views are turning into meaningful customer actions. 

betterbunch calculates engagement as: (Calls + Clicks + Directions) ÷ Views × 100

For example, if your profile received 1,000 views and those resulted in 20 calls, 50 website clicks and 30 direction requests:

(20 + 50 + 30) ÷ 1,000 × 100 = 10% engagement

Reviews over time

The graph beneath your Google statistics shows how your total number of Google reviews has changed over time.

This can help you see whether you’re consistently adding new reviews rather than relying on your overall review count alone.

Volume Analytics

The Volume tab shows how many invitations you’re sending and which channels you’re using to reach customers.

At the top of the page, you’ll see:

• Invitations sent: Your total number of invitations sent during the selected date range, along with your daily average.

• Via SMS: How many invitations were sent by SMS and the percentage of your total sends they represent.

• Via email: How many invitations were sent by email and the percentage of your total sends they represent.

• Via Shareables: How many invitation interactions came through your Shareable links and QR codes.

Invitations per day

The Invitations per day graph lets you see when invitations were sent across your selected date range.

SMS, email and Shareables are displayed separately so you can see which channels are contributing to your invitation volume. At the bottom of the graph, click SMS, Email or Shareables to show or minimise that channel on the graph.

This is especially handy if you want to focus on one sending method without the other lines getting in the way.

Funnels analytics

The Funnels tab shows what customers do after receiving an invitation.

You can view your results across:

• All channels
• SMS
• Email
• Shareables

Each funnel shows how customers move through the invitation journey, from receiving an invitation through to clicking your review link or leaving private feedback.

Understanding each step

Depending on the channel and activity during your selected date range, you may see:

• Sent: The number of invitations sent.

• Clicked: The number of customers who clicked their invitation.

• Clicked happy: Customers who selected the positive response in the invitation.

• Clicked unhappy: Customers who selected the negative response.

• Clicked review site: Customers who clicked through to your chosen public review platform. Note that a click on the review site doesn’t necessarily mean the customer completed and submitted a review.

• Left feedback: Customers who submitted private feedback through betterbunch.

• Unsubscribed: Customers who unsubscribed from future invitations.
  

Understanding your conversion percentages

Alongside each funnel step, you’ll see two percentages:

• Next step tells you what percentage of customers from the previous stage continued to this stage.
  For example, if 100 invitations were sent and 20 were clicked, the next-step conversion for Clicked would be 20%.
  If 10 of those 20 customers then clicked happy, the next-step conversion for Clicked happy would be 50%.

• Overall compares each stage with the original number of invitations sent.
  Using the same example, if 10 customers clicked happy from the original 100 invitations, your overall conversion at that stage would be 10%.

Looking at both figures can help you spot exactly where customers are dropping out of the journey.

Retargeting results

If retargeting is turned ON on your account, you’ll also see a Retargeting section within your funnel reports. betterbunch can use two different types of retargeting:

No interaction: For customers who received an invitation but didn’t interact with it. Learn more about No Interaction retargeting here. 

Promoter: For customers who indicated they were happy but didn’t continue through to the review site. Learn more about Promoter retargeting here.

Click No interaction or Promoter in the retargeting section to switch between the results for each method.