In this article, we provide practical tips and weekly checks to help you succeed with betterbunch.
We want to see your online reputation reflect the value you bring to customers, so we've put together some simple, weekly checks that will help you towards betterbunch success and local review domination!
There are two ways to use betterbunch. Effectively and ineffectively.
This is what the winners are doing! Follow the links below and implement the checklist that best suits your business.
A weekly checklist for businesses using Automation
A checklist for businesses sending invites to customers weekly
A weekly checklist for businesses sending at a specific stage in the customer journey
Tip: remember to put it in the diary! Create a weekly recurring appointment in your calendar to complete the checklist. 2.30pm every Tuesday, perhaps?
A weekly checklist for businesses using Automation
If you have connected your job management or invoicing platform to betterbunch, your feedback invitations will automatically be sent when a job is complete. Great - the bulk of the work has been done using Automation.
But don't stop there. To maximise your betterbunch success and grow your online reputation as quickly as possible, we recommend completing the checklist below on a weekly basis.
- Send invites to contacts outside your usual job flow
Consider sending single invitations to customers and contacts outside your usual job flow.
Has a new site manager started with one of your Group Builders who could provide valuable feedback? Or perhaps a customer dropped their company vehicle in for a service, which means you have the opportunity to gather reviews from the accounts team who pays the invoice as well as the customer who brought the car in. - Respond to new Google reviews
Login to your Google Business Profile and respond to any new reviews from the prior week. Google looks favourably towards businesses that engage with their customers, so responding to reviews can help improve your organic search ranking. - Celebrate successes with the team
If you've hit a review milestone or one of your staff has been mentioned in a positive review, share the good news with everyone.
This is a great way to keep the conversation going with staff. It serves as a friendly reminder to the crew to set the scene and continue offering service that's 'review-worthy'. - Respond to feedback
Take a look at your feedback page. Consider reaching out to any customers who have left negative or constructive criticism, and take the time to identify any common problems that you can address to improve your overall service. - Check automation
Check that your automation connection is running smoothly. Navigate to the invitations page and ensure that the number of invitations created this week matches the number of jobs you have completed.
Checklist for businesses sending invites to customers weekly
If you manually send invites to new customers weekly, then this checklist will be a breeze. We recommend completing the below steps once a week.
- Send invitations to new customers
Send feedback invitations to all customers you've serviced in the past 7 days using the single invite method or bulk invite method. - Send invites to contacts outside your usual job flow
Consider sending single invitations to customers and contacts outside your usual job flow.
Has a new site manager started with one of your Group Builders who could provide valuable feedback? Or perhaps a customer dropped their company vehicle in for a service, which means you have the opportunity to gather reviews from the accounts team who pays the invoice AND the customer who brought the car in. - Respond to new Google reviews
Login to your Google Business Profile and respond to any new reviews from the prior week. Google looks favourably towards businesses that engage with their customers, so responding to reviews can help improve your organic search ranking. - Celebrate successes with the team
If you've hit a review milestone or one of your staff has been mentioned in a positive review, share the good news with everyone.
This is a great way to keep the conversation going with staff. It serves as a friendly reminder to the crew to set the scene and continue offering service that's 'review-worthy'. - Respond to feedback
Take a look at your feedback page. Consider reaching out to any customers who have left negative or constructive criticism, and take the time to identify any common problems that you can address to improve your overall service.
Checklist for businesses sending at a specific stage in the customer journey
Sending single invitations to customers at a specific point in the customer journey works well if you have a low customer turnover, a complicated job management system, or you offer a very personalised service such as brokering.
Manually sending an invitation is simple, but remembering to do it can be tricky, which is why implementing this weekly checklist is so important.
- Check invites are being sent
Navigate to the invitations page and ensure that the number of invitations created this week matches the number of jobs you have completed. If the numbers don't add up, check in with the team members responsible for sending invites and action ASAP. - Send invites to contacts outside your usual job flow
Consider sending single invitations to customers and contacts outside your usual job flow.
Has a new site manager started with one of your Group Builders who could provide valuable feedback? Or perhaps a customer dropped their company vehicle in for a service, which means you have the opportunity to gather reviews from the accounts team who pays the invoice AND the customer who brought the car in. - Respond to new Google reviews
Login to your Google Business Profile and respond to any new reviews from the prior week. Google looks favourably towards businesses that engage with their customers, so responding to reviews can help improve your organic search ranking. - Celebrate successes with the team
If you've hit a review milestone or one of your staff has been mentioned in a positive review, share the good news with everyone.
This is a great way to keep the conversation going with staff. It serves as a friendly reminder to the crew to set the scene and continue offering service that's 'review-worthy'. - Respond to feedback
Take a look at your feedback page. Consider reaching out to any customers who have left negative or constructive criticism, and take the time to identify any common problems that you can address to improve your overall service.
If you have questions or need help implementing your review generation strategy, remember that we're here to support you every step of the way.
Cheers to making the most of your betterbunch subscription!