In this article, we share the best ways to implement betterbunch for maximum success.
Hey there, fellow betterbuncher! We're really excited to see you attract a bunch of positive reviews as well as help you identify any unhappy customers before their problems have an opportunity to snowball into something bigger, which is why we've put together a quick list of ways to ensure your success with the platform.
This is what the winners are doing!
The easiest way to maximise your results is simple.
We need to send feedback invites to the right people at the right time regularly. Take a look at the tips below, and try your best to implement as many as possible!
To begin, let us explain the basics.
If you didn't know already, there are three ways you can send invitations from betterbunch.
- The first way is to send single invitations by typing the customer's name, email address and phone number directly into betterbunch.
- Another option is to send invitations to a list of customers at once using the bulk .csv file method.
- The third, and most popular way to send feedback invitations is to connect your job management software with betterbunch via Automation, so that your feedback invitations are sent automatically after a job is complete.
With this in mind, here's what we recommend you do next.
Connect Automation
Customers are more likely to leave a glowing review or constructive feedback within 48 hours of the job being completed. Therefore, we want to send feedback invitations pronto!
Automation helps you do this.
Once betterbunch has been connected with your software, invitations will be sent automatically after a job is completed.
If you're on our betterbunch pro-plan and use Xero, simPRO, MYOB, or your job management software integrates with Zapier, automation is a no-brainer.
Learn more about setting up automation here.
Schedule a weekly timeslot to manage your review strategy
Consistency is key, so be sure to set time aside each week to proactively manage your review strategy!
Maybe 15 minutes on Thursday at 10 am? It's up to you. But whatever time you pick, make sure it's added to the calendar and you stick to it.
Every week, you should cross off the following:
- Be sure to send feedback invitations to everyone who has been through your doors in the past 7 days. If you're not using automation to send your invitations, you can upload a list of customers using the bulk .csv file method or send single invitations to your customers.
- Login to your Google Business Profile and respond to any new reviews from the prior week. Google looks favourably towards businesses that engage with their customers, so responding to reviews can help improve your organic search ranking.
- Celebrate successes with the team. If you've hit a review milestone or one of your staff has been mentioned in a positive review, share the good news with everyone.
This is a great way to keep the conversation going with staff and serves as a friendly reminder to the crew to continue offering a 'review-worthy' service. - Consider sending single invitations to anyone outside your usual job flow.
Has a new site manager started with one of your Group Builders that deserves a feedback invitation? Or perhaps a customer dropped their company vehicle in for a service, which means you have the opportunity to gather reviews from the accounts team who pays the invoice, AND the customer who brought the car in. - Take a look at your feedback page. Consider reaching out to any customers who have left negative or constructive criticism, and take the time to identify any common problems that you can address to improve your overall service.
Expand Your Invitation Reach
Don't limit feedback invitations to your regular customers only. Consider reaching out to other groups of business contacts, including new customers, repeat customers, commercial partners, and suppliers.
You can send a batch of invitations or send single invitations to gather valuable insights and reviews from different customer groups.
Think; if you're an electrician, you might want to send invitations to regular customers, subcontractors, and suppliers. You might also send multiple invitations for one job. For example, there could be an invoicing contact and multiple site contacts who can all provide valuable feedback and reviews.
Or perhaps you're a Property Manager. You might choose to send feedback invitations to incoming tenants, outgoing tenants, new landlords, and your maintenance contractors.
We love outside-the-box thinking!
Bookmark betterbunch
Keep your review generation strategy at the forefront of your mind by bookmarking betterbunch to your web browser. This will serve as a friendly reminder to send feedback invitations regularly.
By following these recommendations, you'll not only streamline your review generation process but also unlock deeper feedback insights that can drive your business forward.
If you ever have questions or need further help, remember that we're here to support you every step of the way.
Cheers to making the most of your betterbunch subscription!